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  • ·Banana Republic Summer 2024 Ad Campaign Beach Editorial
BrandBanana Republic
ProjectSummer 2024 Ad Campaign
Four diverse young adults laughing together on a wooden beach bench under palm fronds, wearing casual white summer outfits and holding coconuts.

Banana Republic Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

Description

Four diverse young adults are captured in a candid, joyful moment while sitting on a weathered wooden bench under the shade of large palm fronds. The group consists of two men and two women dressed in coordinating white summer apparel, including crisp button-down shirts, white trousers, and shorts. The women hold fresh green coconuts, adding to the relaxed tropical atmosphere. The composition is bright and warm, emphasizing the sun-drenched beach environment. The interaction between the subjects appears genuine and lively, fitting for a commercial lifestyle campaign. The scene is shot with natural light filtering through the foliage, creating soft shadows on the sand.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses