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  • ·Balmain Holiday Resort Campaign Pleated Lilac Dress
BrandBalmain
ProjectHoliday 2025-Resort 2026 Campaign
Model in a pleated lilac floral maxi dress standing on an armchair in an elegant room with hard directional sunlight.

Balmain Holiday 2025-Resort 2026 Campaign 2025

Associated creatives

John Yuyi
John YuyiPhotographer
Ezra Petronio
Ezra PetronioCreative Director
Lana Petrusevych
Lana PetrusevychCreative Director

Tags

blonde woman in lilac dresswoman in lilac dressblonde womanpleated lilac maxi dresspleated maxi dresslilac maxi dressfloral maxi dresswoman standing on armchairwoman posing on chair

Description

A blonde woman stands perched on a classic upholstered armchair wearing a flowing, floor-length pleated dress in lilac with subtle floral patterning and a belted waist. Created for the Balmain Holiday 2025-Resort 2026 Campaign under creative direction by Ezra Petronio and Lana Petrusevych, the scene unfolds inside an elegantly appointed interior featuring neutral paneled walls, an ornate oval mirror, a table lamp, and draped curtains. Hard directional light enters from the side, casting dramatic architectural shadows across the room and parquet flooring. A pair of green high heels sits discarded on the floor next to the chair.

Style

Vertical, Warm, Commercial

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Lilac (80%)

Background

Living Room

Context

Advertising Campaign