Balmain Holiday 2025-Resort 2026 Campaign 2025

Description

Photographed by John Yuyi for the Balmain Holiday 2025-Resort 2026 campaign, with creative direction by Ezra Petronio and Lana Petrusevych. A blonde model stands dynamically atop an upholstered armchair in a classically paneled interior space. She wears a floor-length pleated lilac gown with an all-over floral pattern and a wide metallic belt, while a pair of chartreuse pumps sits discarded on the rug below. Strong directional warm sunlight streams across the scene from the right, throwing defined geometric shadows against the wall adjacent to a large oval wall mirror and lamp table.

Style

Editorial, Vertical, playful, Warm

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign