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Brand
Balmain
ProjectHoliday 2025-Resort 2026 Campaign
Blonde woman in a printed lilac pleated gown standing barefoot on an upholstered armchair beside an oval mirror and window drapes.

John Yuyi, Photographer, London

Associated creatives

John Yuyi
John YuyiPhotographer
Ezra Petronio
Ezra PetronioCreative Director
Lana Petrusevych
Lana PetrusevychCreative Director

Tags

blonde woman standing on chairwoman standing on armchairlilac pleated dresspleated gownfloral print maxi dresslong purple dress

Description

A blonde model stands dynamically on the seat of an upholstered armchair in an elegant interior setting for Balmain's Holiday 2025-Resort 2026 campaign. She wears a voluminous lilac and purple patterned pleated maxi dress cinched with a wide belt at the waist, resting one hand against the wall. A pair of slip-on shoes rests discarded on the wooden parquet floor in the foreground. The room features classic wall mouldings, an oval mirror, a table lamp, and draped neutral curtains caught in warm, direct sunlight.