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  • ·Balmain Fall 2023 Men's Campaign Sneaker
BrandBalmain
ProjectFall 2023 Men's Ad Campaign
A dark, sculptural high-top sneaker in black and vibrant red balanced on the head of a person wearing a black hood in shadow.

Balmain Fall 2023 Men's Ad Campaign 2023

Associated creatives

Olivier Rousteing
Olivier RousteingBalmain Creative Director
Michail Pelêt
Michail PelêtDirector of Content Creation
Thibaut Grevet
Thibaut GrevetPhotographer
Leelou Laridan
Leelou LaridanModels
Xue Huizi
Xue HuiziModels
JeeHoon Bae
JeeHoon BaeModels
and Ottawa Kwami
and Ottawa KwamiModels
Evanie Frausto
Evanie FraustoHair
Jamal Scott
Jamal ScottMakeup
Philipp Haemmerle
Philipp HaemmerleSet Designer
Anita Elizabeth Bitton
Anita Elizabeth BittonCasting
Now Open TV
Now Open TVExecutive Production

Tags

Description

This conceptual studio portrait from the Balmain Fall 2023 Men's ad campaign features a person wearing a close-fitting black hood, their face obscured by deep shadow. Perched atop the model's head is a highly sculptural, futuristic sneaker with a bold black and glossy red design. The lighting is dramatic and controlled, emphasizing the sharp silhouettes and textural contrast between the matte fabric of the hood and the sleek, paneled construction of the footwear. The composition is centered, creating a surreal and high-fashion aesthetic. The background is a warm, neutral, and out-of-focus tone, which keeps the viewer's focus on the striking balance between the shoe and the hooded figure.

Style

Commercial, Cinematic, Surreal

Techniques

Studio strobe

Industries

Footwear