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A young woman in a floral dress and black Mary Jane shoes poses with a blue purse outdoors, in a fashion editorial for Bally.

Bally Bally S/S 2025 Campaign 2025

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A young fair-skinned woman poses in a fashion editorial shot outdoors in a dry, scrubby environment, under a blue sky with scattered clouds. She is wearing a sleeveless floral print dress with a structured bodice and peplum, and black Mary Jane shoes. She is holding a shiny blue handbag. The image is a wide shot with the camera positioned at eye level. The brand name "BALLY" is superimposed in white sans-serif font in the lower left corner of the image.