Logo
  • Home
  • ·Media
  • ·Bally Fall 2023 Ad Campaign Lake Lugano
BrandBally
ProjectFall 2023 Ad Campaign
Split frame showing a dark blue crocodile embossed bag held by a person in a black coat and a shirtless man sitting by a lake in Switzerland

Will Woodward, Model,

Associated creatives

Simone Bellotti
Simone BellottiBally Creative Director
Alasdair McLellan
Alasdair McLellanPhotographer
Joshua Adesope
Joshua AdesopeModels
Joseph Glasser
Joseph GlasserModels
Nazarit Machin
Nazarit MachinModels
Lydia Reid
Lydia ReidModels
Will Woodward
Will WoodwardModels
Charlotte Collet
Charlotte ColletStylist
Anthony Turner
Anthony TurnerHair
Lucia Pica
Lucia PicaMakeup
Christopher Simmonds
Christopher SimmondsArt Director
Villa Heleneum at Lake Lugano
Villa Heleneum at Lake LuganoLocation
Switzerland
SwitzerlandLocation

Tags

Description

This black-and-white editorial advertisement for Bally is split into two panels. The left panel shows a close-up of a person wearing a dark coat and holding a deep blue, crocodile-embossed handbag. The right panel captures a shirtless man with short-cropped hair sitting on stone steps overlooking a lake, with mountains visible in the distance. The overall aesthetic is clean and cinematic, with high contrast between the polished leather accessory and the rugged, natural environment of Lake Lugano. The branding for Bally is printed in bold, sans-serif typography at the top of the frame, alongside the location credit.

Style

Editorial, Cinematic

Techniques

Natural light

Industries

Bags & Accessories