Brand
ProjectBrand Identity
Laura Pascual,
Associated creatives
Tags
Description
This monochrome video sequence was created for the Ballad Studio brand identity project by designers Pol Muxart and Laura Pascual. The footage features a figure modeling apparel with stark black and white contrast, digital glitch artifacts, and heavy motion blur. The composition incorporates ghostly trailing effects and overlaid graphic typography elements against a dark background. The overall aesthetic is raw, experimental, and heavily digitally manipulated.
Style
Artistic, Vertical, Monochrome, Gritty
Techniques
VHS / lo-fi, VFX / visual effects
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Background
Black Seamless
Context
Brand Film / Corporate Video