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ProjectSkiwear 2025 Ad Campaign
A young male model in a blue fleece jacket holding a snowboard and a coffee cup in a tiled subway station.

Skiwear 2025 Ad Campaign 2025

Associated creatives

Aidan Zamiri
Aidan ZamiriPhotographer and Videographer
Fama Diop
Fama DiopModels
Joe Bottomer
Joe BottomerModels
and Lieke Polak
and Lieke PolakModels

Tags

man holding snowboardman holding coffee cupmale model in blue fleece jacketman carrying snowboardblue fleece jacketfleece jacketblue jacketsnowboardcoffee cup

Description

Balenciaga presents an image from its Skiwear 2025 ad campaign, photographed by Aidan Zamiri with models including Fama Diop, Joe Bottomer, and Lieke Polak. The frame features a young male model wearing an oversized cobalt blue fleece zip-up jacket. He carries a grey snowboard with black bindings under one arm while holding a disposable coffee cup in his other hand. The setting is a subway station with white tiled walls and overhead fluorescent lighting. Bold white typography reading Balenciaga is layered across the lower portion of the image.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Cobalt (70%)

Background

Street

Context

Advertising Campaign