Ari Versluis, Photographer, Amsterdam

Description

A man in full all-white athletic attire dances dynamically across a spotlighted studio set for the Balenciaga X Puma 2025 collaboration. Photographed by Ari Versluis with styling by Ally Macrae, the subject wears a white hooded jacket layered with a quilted vest, coordinated track pants, a white baseball cap, and co-branded sneakers with contrasting black detailing. The composition features high-contrast directional lighting casting defined shadows against a dark neutral grey backdrop, with the Puma cat emblem and Balenciaga wordmark overlaid in white across the center.

Style

Vertical, Commercial, Action, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign