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Brand
Balenciaga
ProjectNew Year Series 2025 Ad Campaign
Model wearing an oversized dark leather jacket and crystal earrings in an interior room for Balenciaga.

Lucca Lutzky, Video Director,

Associated creatives

Demna
DemnaBalenciaga Creative Director
Lucca Lutzky
Lucca LutzkyVideo Director
Zhang Xiaofei
Zhang XiaofeiModels
Yang Chaoyue
Yang ChaoyueModels
and Bing Bing Liu
and Bing Bing LiuModels

Tags

woman wearing leather jacketwoman in leather jacketleather jacketcrystal earringsasian woman portrait

Description

Part of the Balenciaga New Year Series 2025 ad campaign, this portrait features a model wearing an oversized dark leather jacket and ornate crystal earrings. The subject stands indoors in a softly lit domestic environment with a couch visible in the background. The composition employs a vertical framing style with natural lighting and soft focus behind the subject. The creative direction is led by Demna with video direction by Lucca Lutzky.