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Project'Le City Paparazzi' 2025 Ad Campaign
Claudia Schiffer walking down a city street holding a brown leather bag for the Balenciaga Le City campaign

'Le City Paparazzi' 2025 Ad Campaign 2025

Associated creatives

Demna
DemnaBalenciaga Creative Director
Paris Hilton
Paris HiltonModels
Alek Wek
Alek WekModels
Alessandra Ambrosio
Alessandra AmbrosioModels
Amber Valletta
Amber VallettaModels
Claudia Schiffer
Claudia SchifferModels
Malgosia Bela
Malgosia BelaModels
Natasha Poly
Natasha PolyModels
and Tyra Banks
and Tyra BanksModels

Tags

claudia schifferclaudia schiffer walkingwoman walking on streetwoman in sunglassesbalenciaga brown leather bagbrown leather bagleather bag

Description

Claudia Schiffer walks down an urban street carrying a brown leather handbag in an editorial image for the Balenciaga Le City Paparazzi campaign, directed by Demna. She wears dark sunglasses, a textured dark jacket over a green sweater, patterned trousers, and black boots. The composition captures a candid, documentary-style moment with parked vehicles framing the background.

Style

Editorial, Vertical, Cinematic

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Caramel (30%)
Forest Green (30%)

Background

Street

Context

Advertising Campaign