'Le City Paparazzi' 2025 Ad Campaign 2025

Description

Model Alek Wek is captured in a flash-lit street scene surrounded by a crowd of paparazzi for Balenciaga's Le City Paparazzi 2025 ad campaign. She wears a cream shearling-trimmed coat over a black textured mini dress, accessorized with a metallic handbag and dark heels. The direct, harsh lighting creates a high-contrast tabloid effect, reminiscent of flash photography on a red carpet or city street. A security guard in a dark suit stands to her right while photographers loom in the background. The composition emulates candid celebrity culture with an intentional raw aesthetic.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign