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Open printed catalog spread featuring text reading 'No blabla' beside a grey Balenciaga athletic sneaker on a white background.

Balenciaga 'It’s different' Holiday 2023 Ad Campaign 2023

Associated creatives

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Description

A print campaign layout from Balenciaga's 'It’s different' Holiday 2023 Ad Campaign, creative directed by Demna. The vertical composition presents an open white catalog against a clean backdrop. On the left page, minimalist typography reads 'No blabla.' centered above the Balenciaga logotype. The facing right page displays a top-down view of a grey multi-layered athletic sneaker with distressed laces. The overall visual aesthetic is stark, modern, and conceptual with soft diffuse studio lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Medium Grey (40%)

Background

White Seamless

Context

Advertising Campaign