Description

A print spread from the Balenciaga 'It’s different' Holiday 2023 advertising campaign directed by Demna. The left page displays serif typography with the deadpan copy 'Probably not what you’re looking for.' positioned above the Balenciaga logo in uppercase lettering. The right page features a profile product shot of a chunky, sculpted matte black rubber ankle boot against a soft grey vignette. The entire spread is presented as an open catalog on a clean white backdrop.