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BrandBalenciaga
Project'It’s different' Holiday 2023 Ad Campaign
Balenciaga open print catalog spread featuring a black studded handbag adorned with charms next to the text It's different.

Balenciaga 'It’s different' Holiday 2023 Ad Campaign 2023

Associated creatives

Demna
DemnaBalenciaga Creative Director

Tags

black leather handbagblack handbagstudded shoulder bagstudded bagbalenciaga handbagbalenciaga bagmagazine spreadopen magazine

Description

An open magazine spread from the Balenciaga 'It’s different' Holiday 2023 advertising campaign under Creative Director Demna. The left page displays bold serif text stating 'It’s different.' above the Balenciaga logo against a clean white backdrop. The right page features a black studded leather shoulder bag suspended in place, heavily customized with novelty charms, luggage tags, printed ribbons, and small accessory pouches against a neutral grey studio setup.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Silver (20%)

Background

White Seamless

Context

Advertising Campaign