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An open magazine spread from the Balenciaga 'It’s different' Holiday 2023 advertising campaign under Creative Director Demna. The left page displays bold serif text stating 'It’s different.' above the Balenciaga logo against a clean white backdrop. The right page features a black studded leather shoulder bag suspended in place, heavily customized with novelty charms, luggage tags, printed ribbons, and small accessory pouches against a neutral grey studio setup.
