Description

An open editorial book spread from the Balenciaga 'It’s different' Holiday 2023 advertising campaign under the creative direction of Demna. The left page features black serif typography reading 'Probably not what you're looking for.' alongside the Balenciaga logo at the bottom. The right page displays a monochrome depiction of an open mesh tote bag centered on a soft grey gradient. The clean, minimalist layout is presented against a seamless white background.