BrandBalenciaga
Project'It’s Different' Ad Campaign

Demna, Designer,
Associated creatives
Tags
Description
This studio photograph features a singular white athletic sneaker by Balenciaga, displayed in a vertical orientation against a stark, minimalist white background. The footwear showcases complex paneling with metallic and black detailing on the synthetic upper, contrasted by a chunky, multi-layered black rubber outsole. Below the sneaker, the text 'Big time!' is printed in a clean, serif typeface. The lighting is uniform and soft, typical of commercial product photography, emphasizing the structural details and textures of the trainer.
Style
Commercial
Techniques
Studio strobe
Industries
Footwear
