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  • Back To Sweat Campaign 2025 - image 517486
Brandlululemon
ProjectBack To Sweat Campaign
Athletic African American man in sportswear balances on yellow equipment against a blue sky, showcasing fitness and flexibility.

lululemon Back To Sweat Campaign 2025

Associated creatives

Ricky Alvarez
Ricky AlvarezPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

adult maleathletic posesportswearexercisebalance

Description

An African American man performs a balancing act on yellow equipment outdoors. The man is dressed in athletic wear, including a grey t-shirt with pink trim, grey shorts, white socks, and white athletic shoes. He is balancing on the equipment with one leg extended straight up and the other extended to the side. The sky is blue. The man has a slight smile.