BrandZara
ProjectBack Home Campaign

Zara Back Home Campaign 2024
Associated creatives
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Description
A black and white shot of a paella pan sitting on a stand. The pan is speckled with lighter toned spots, providing a visual texture. The handles of the pan protrude upwards. The stand is made of metal and offers support from below. The background is a brick wall, with the bricks appearing in varying shades of white and gray. The lighting casts shadows behind the pan, highlighting its shape and creating depth in the image. The image overall has a monochromatic feel.
