LOLA MullenLowe, Agency / Creative,

Description

This commercial spot for Axe Sweetness, titled Baby, captures a sequence of intimate family moments and tender interactions. Directed by LOLA Mullenlowe and Czar BE, the video follows a young family through domestic scenes, including a mother holding her toddler in an indoor play area and later embracing a man. The cinematography combines warm lighting and natural framing to emphasize emotional connection. Production services were handled by Tickle, with post-production by Czar BE and music supervision by Big Sync Music.

Style

Horizontal, Commercial, Warm

Industries

Fragrance

Color

Background

Showroom

Context

TVC / TV Commercial