Axe Susan Glenn - 2013 2014

About

This commercial video for Axe captures a high school hallway scene where a group of cheerleaders in matching blue and white outfits walks past lingering students. Natural light streams through large windows, illuminating the corridor as students turn to watch. The video transitions between hallway shots and a darkened auditorium scene where a presentation takes place. The atmosphere is cinematic and character-driven, focusing on the striking presence of the central figure. Produced as part of the 2013 Susan Glenn project with creative agency BBH USA and production company Rattling Stick.