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Brand
Axe
ProjectFor Days That Run Hot

Axe For Days That Run Hot 2026

Associated creatives

FANCY
FANCYProduction
Cassandra Brooksbank
Cassandra BrooksbankDirector
Absurd
Absurdai
Philip Ho
Philip HoExecutive Producer
The Martin Agency
The Martin AgencyAdvertising Agency
Cam Higgenbotham
Cam HiggenbothamCopywriter
Emily Delius
Emily DeliusArt Director
Mik Manulik
Mik ManulikCreative Director
Ashley Marshall
Ashley MarshallExecutive Creative Director

Tags

man in orange puffer jacketorange puffer jacketpuffer jacketman sweatingman on subway

Description

This commercial video for Axe titled For Days That Run Hot, directed by Cassandra Brooksbank and produced by FANCY, captures a sweltering winter commute on a crowded subway. A young man wearing a bright orange puffer jacket stands out amidst a dense crowd of passengers wrapped in heavy winter clothing. Despite the snowy weather outside, beads of sweat roll down his neck and face, emphasizing an intense sensation of heat in a confined space. The cinematic lighting and observational camera work highlight the humorous discomfort of the situation.