Mr+Positive, Production,
Associated creatives
Tags
Description
This montage from the Away "Get Away" campaign features various travelers navigating urban environments with branded hardshell suitcases. The scenes shift between night streetscapes with neon signage in Tokyo, interior train platforms, and close-ups of suitcase details. Travelers are seen walking through bustling crosswalks, boarding public transit, and interacting with their belongings in casual, lifestyle-oriented settings. The cinematography uses dynamic movement, blending soft ambient lighting with the glow of city lights, emphasizing the seamless integration of travel gear into daily life. The aesthetic is modern and cosmopolitan, focusing on the functionality and style of the luggage across diverse metropolitan backdrops.
Style
Lifestyle, Commercial, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
Bags & Accessories