BrandParsel
ProjectAW25 Campaign

Parsel AW25 Campaign 2025
Associated creatives
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Description
A young woman with long brown hair stands outdoors with an orange umbrella overhead and pale surface below. She holds an ice cream cone in one hand, her expression a playful grimace. The ice cream is melting. She wears a red sweater over a white collared shirt and visible white shorts, a navy blue lunchbox-style bag slung over her shoulder. The bag also has melting ice cream on it. The composition is brightly lit and casual, suggesting a candid moment captured in natural light. Text is visible on the image; the overall impression is playful and fashionable.
