ME+EM AW24 OOH campaign 2024

Description

An adult woman is showcased outdoors, walking and holding a brown braided leash. She is attired in blue jeans secured with a brown leather belt, paired with an off-white, long-sleeved, button-down shirt that features a tie at the neck. A brown, oversized coat with a classic collar is draped over her shoulders. A newspaper is casually placed on top of her head. The setting suggests an urban environment with buildings and greenery visible in the backdrop. The lighting is soft, indicating either an overcast day or a carefully lit photography session. The woman's attire and the location suggest a lifestyle editorial.