ProjectFall 2024 Ad Campaign

Takuhito Kawashima, Creative Director,
Associated creatives
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Description
This portrait from the Auralee x Tekla Fall 2024 ad campaign features a model bending over at the water's edge of a calm lake. The subject wears a matching light-coloured striped pyjama set, with bare feet touching the shallow water. Soft, natural lighting illuminates the misty, atmospheric setting, where distant tree lines fade into the fog. The composition emphasizes quiet introspection and tactile textures against a serene outdoor landscape.