AT&T Orientation 2026
About
This AT&T commercial titled Orientation follows a group of young students walking through school hallways, a laundry room, and outdoor campus grounds. The main character leads the group, holding a smartphone that displays a digital campus map and discussing phone deals. The scenes transition between indoor academic spaces with washing machines and sunny outdoor walkways. The cast wears casual student attire including striped tops and layered knitwear. The video captures a lighthearted and conversational tone among peers.
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Project
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Industries
Background
Street
Context
TVC / TV Commercial