Brand
ProjectIt All Adds Up
Mana Studio, Post Production / VFX,
Associated creatives
Tags
Description
This promotional video for the ATP Tour campaign It All Adds Up features a minimalist aesthetic with clean white graphic elements and tennis court lines on a dark background. The sequence showcases rhythmic typography and tournament references combined with sound design. It was created by Wieden+Kennedy London for the ATP Tour.
Style
Horizontal, Commercial, Monochrome, Minimalist
Techniques
Typography, Motion Graphics
Industries
Golf
Background
Black Seamless
Context
Advertising Campaign, Brand Film / Corporate Video