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Brand
ATP Tour
ProjectIt All Adds Up- For Now

FarFar Studio, Music / Sound,

Associated creatives

Wieden+Kennedy London
Wieden+Kennedy LondonAgency / Creative
Wrack Production
Wrack ProductionProduction
Wieden+Kennedy London
Wieden+Kennedy London
Wieden+Kennedy London
Wieden+Kennedy LondonPost Production / VFX
FarFar Studio
FarFar StudioMusic / Sound
Mana Studio
Mana StudioPost Production / VFX

Tags

tennis player rankingstennis playerplayer rankingstennis ranking bracketdigital bracket interface

Description

This video for the ATP Tour project titled It All Adds Up- For Now presents a dynamic digital bracket interface displaying tennis player rankings, accompanied by inset video footage of professional tennis players. The sequence features structured player lists alongside active match moments rendered in a clean, graphic style. Credits include Wieden+Kennedy London as agency, Wrack Production for production, and FarFar Studio and Mana Studio for post-production and sound.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries

Tennis

Context

Advertising Campaign