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BrandToyota
ProjectBarry

Atmos Studios, Post Production / VFX,

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Description

This advertisement for the Toyota bZ4X features a series of vignettes showcasing the vehicle and the reactions of people to 'Barry' going electric. The commercial opens in a convenience store where a customer expresses shock that Barry went electric. The following scenes show the bZ4X parked outside a store with people loading shopping bags into it, on the street, and being followed by a helicopter. The advertisement features a diverse cast of people and showcases the car in different environments, highlighting its sleek design and modern features. The color palette is bright, with a focus on the car's metallic gray finish, complemented by the surrounding environments.