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BrandAtlético Dallas
ProjectBrand Identity
Monochrome close-up of athletic male figures with a soccer ball and white serif text reading 'GLORY FROM DUST'.

Atlético Dallas Brand Identity 2026

Associated creatives

Moniker
MonikerDesign
ModestWorks
ModestWorksDesign
Max Kütz
Max KützPhotography
Blair Getz Mezibov
Blair Getz MezibovPhotography
Tom Meek
Tom MeekHeraldic Artist

Tags

athletic men with soccer ballathletic mensoccer playerssoccer ballvintage soccer ball

Description

A monochrome brand visual for Atlético Dallas featuring athletic male figures in a dynamic, high-contrast composition. Low-key lighting highlights the contours of the athletes' limbs, torsos, and a textured soccer ball in the foreground. Centered across the frame is the bold white serif typography reading 'GLORY FROM DUST', accompanied by a heraldic lion crest at the base.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Low-key / chiaroscuro, Typography

Industries

Soccer

Color

Off-Black (30%)
Jet Black (60%)

Background

Grey Seamless

Context

Advertising Campaign