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  • Athletics 2023 Ad Campaign 2023 - image 656581
BrandFear of God
ProjectAthletics 2023 Ad Campaign
Three people walk toward the viewer in a neutral-toned setting. The figures are reflected on the surface below, creating a mirror effect.

Fear of God Athletics 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Nadav Kander
Nadav KanderPhotographer
Diane Chiu
Diane ChiuModels
Quannah Chasinghorse
Quannah ChasinghorseModels
Taemin Park
Taemin ParkModels
and Fabien Naivo
and Fabien NaivoModels

Tags

fashionstreetwearreflectionhumancoatsbagshats

Description

Three individuals are walking towards the viewer, with their reflections visible on a surface below them, creating a mirror effect. The setting is a neutral tone, with the sky or background a light gray. The figures are dressed in similar, functional clothing with a streetwear style, including coats, hats, and bags. The image has an editorial fashion feel, and the lighting is soft and diffused, which contributes to the muted color palette. The composition is symmetrical due to the reflections, drawing the eye to the center of the frame. The overall effect is one of urban style and a modern sensibility.