BrandFear of God
ProjectAthletics 2023 Ad Campaign

Fear of God Athletics 2023 Ad Campaign 2023
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Description
Two people are depicted in an outdoor shot with a neutral horizon and overcast sky as a backdrop. Both are wearing matching olive-green athletic tracksuits, consisting of a long-sleeved jacket and pants, accented with a stripe along the side. The individual in the background is seated on the shoulders of the other, whose gloved hands are visible, maintaining balance. The seated person is wearing a baseball cap with gold reflective glasses, obscuring their face. The lighting is soft and diffused, which contributes to the image's muted color palette.





