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BrandApple Japan
ProjectJP Apple Watch Message from the Heart Line

ASTERISM, Music / Sound,

Associated creatives

TBWA\Media Arts Lab – Japan & Korea
TBWA\Media Arts Lab – Japan & KoreaAgency / Creative
Y’s
Y’sProduction
REDHILL
REDHILL
ASTERISM
ASTERISMMusic / Sound
BLACK CAT WHITE CAT MUSIC
BLACK CAT WHITE CAT MUSICMusic / Sound
OMD Hakuhodo
OMD HakuhodoMedia

Associated creatives

ASTERISM
ASTERISMMusic / Sound

Tags

Apple Watchsmartwatchmobile phoneconversationtext message

Description

The images show a mobile phone screen displaying a conversation about an Apple Watch notification regarding atrial fibrillation. In one image, a person wears an Apple Watch with a green and white braided band, displaying a notification in Japanese. Another image shows an Apple Watch with a red band displaying a BPM of 198 during a bike ride. The screen displays digital text notifications. The messaging app features a user interface with blue backgrounds and speech bubbles.