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Brand
ASOS
ProjectAsos Autumn 26 / Chpt. 1
A woman in a zebra-print top holding a coffee cup and papers against a plain background

ASOS Asos Autumn 26 / Chpt. 1 2026

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Paolo Princi
Paolo PrinciCreative Director
Emir Eralp
Emir EralpDirector
Pat McGrath
Pat McGrathMakeup Artist
Abas Abdirazaq
Abas AbdirazaqModel
Akon Changkou
Akon ChangkouModel
Fran Summers
Fran SummersModel
George Kaposy
George KaposyModel
Jesse Jayms
Jesse JaymsModel
Lyas
LyasContent Creator

Tags

woman in zebra print topzebra print topzebra print blousewoman holding coffee cupcoffee cuppaperswoman sitting at deskwoman

Description

This commercial campaign image for ASOS Autumn 26 features a model wearing a patterned zebra-print long-sleeve blouse and a dark skirt or jacket tied around the waist. The subject is seated against a plain background at a wooden desk surface, holding papers in one hand and a takeaway coffee cup in the other while talking on a phone. The lighting is clean and even, highlighting the textures of the apparel and the professional office-style setting. The creative direction by Paolo Princi and photography by Sarah Blais deliver a polished editorial aesthetic.