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Brand
ASICS
ProjectUndropped Kit

ASICS Undropped Kit 2025

Associated creatives

new—land
new—landProduction
GUT Global
GUT GlobalAgency / Creative
Golin
GolinAgency / Creative

Tags

female athletes playing field hockeyfemale athletesfield hockeygroup of female athletesathletes playing field hockey

Description

This video features a group of young female athletes participating in field hockey on an outdoor turf pitch for the ASICS Undropped Kit campaign. The players wear matching dark black athletic sportswear uniforms and white footwear as they run, play, and celebrate together. The dynamic camera work captures candid moments of athletic action and team spirit under natural daylight. Text overlays appear on screen discussing girls dropping out of sport due to PE kit concerns. The campaign was produced by new-land with agency support from GUT Global and Golin.