Brand
ProjectUndropped Kit
Beatriz Delgado, Director of Photography,
Associated creatives
Tags
Description
This video piece for the ASICS project Undropped Kit, directed by Meg Wriggles with cinematography by Beatriz Delgado, explores the factors behind teenage girls dropping out of sports. The visual sequence combines documentary-style interviews with subject matter experts, product sketches, architectural exterior shots, and candid school scenes. The editing intercuts printed text headlines with personal reflections, highlighting the impact of physical education uniforms and societal pressures on young female athletes. The overall aesthetic is clean and editorial, supporting the campaign message without decorative embellishment.
Style
Documentary, Horizontal
Industries
Sportswear
Context
Brand Film / Corporate Video