Ground Work, Production Company,

Description

Five diverse friends gather in an open grassy landscape for the ASICS SS22 Sonoma 15-50 campaign, created by Adam Studios. The group wears layered outdoor apparel, including puffer vests and technical jackets, paired with ASICS sneakers. One person looks through binoculars while others lean on a tree stump or look out across the field. The scene is shot in natural daylight with a clear blue and white sky overhead, highlighting the collaborative outdoor exploration theme.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Park

Context

Advertising Campaign