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Brand
ASICS
ProjectGEL-NIMBUS 25

Chisel,

Associated creatives

Chisel
ChiselProduction

Tags

running shoe designshoe designrunning shoesneaker soleproduct developerwoman walking on streetwoman walkingperson working on laptop

Description

This commercial video for the ASICS GEL-NIMBUS 25 project highlights the design and engineering behind the footwear line. The footage opens with branding against a textured backdrop before transitioning to urban street scenes with a woman walking, followed by interior workspace shots of developers examining shoe components and laptop screens. Natural light illuminates the modern studio spaces, where technical sketches, sole molds, and sneakers are arranged on tables. The narrative features spoken commentary detailing the evolution of comfort and cushioning technology.

Style

Horizontal, Commercial

Industries

Sportswear

Context

Brand Film / Corporate Video