BrandGillette
Project"New Dads“ TVC
ARTUS interactive GmbH, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video showcases fathers in various everyday scenes, including preparing lunch, assembling a stroller, working on a laptop, and playing with their children. One man prepares a lunchbox in a kitchen, followed by two men assembling a stroller outdoors. The men are shown working together on a laptop while sitting on a sofa. The fathers interact with their children at a playground, helping them climb and playing together. The scene transitions to an outdoor setting where a father carries his child on his shoulders. The lighting is natural, and the camera work includes close-up and medium shots to capture the interactions. The overall tone is heartwarming and focuses on the role of fathers in their children's lives.