Viola Vitali, Set Designer,

Description

This image from the Armani Exchange SS25 campaign, photographed by Mauro Maglione with fashion editing and styling by Marc Goehring, features a male model seated on a dark leather couch. The shirtless subject wears loose blue denim jeans, with a dark denim garment draped creatively across his shoulders and arms. Hair styling by Yuri Napolitano, makeup by Luciano Chiarello, and set design by Viola Vitali complete the production. The studio setting features angular white backdrops and dramatic lighting, casting sharp shadows across the scene with the Armani Exchange brand logo visible on the right.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign