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  • ·Armani Exchange SS26 Less Effort More Confident Campaign
BrandArmani Exchange
ProjectLess Effort. More Confident - SS26
Two models wearing light-colored apparel posing against a pink-lit studio backdrop for Armani Exchange SS26.

Armani Exchange Less Effort. More Confident - SS26 2026

Associated creatives

Shahryar Nashat
Shahryar NashatPhotographer
Marc Goehring
Marc GoehringFashion Editor/Stylist
Yuri Napolitano
Yuri NapolitanoHair Stylist
Luciano Chiarello
Luciano ChiarelloMakeup Artist
Afra Zamara
Afra ZamaraSet Designer
David Gimeno
David GimenoModel
Matteo Sinet
Matteo SinetModel
Noah Hanes
Noah HanesModel

Tags

two modelsmale modelfemale modellight apparelouterwearwhite trouserswhite shorts

Description

This image from the Armani Exchange Less Effort More Confident SS26 project features two models photographed by Shahryar Nashat with styling by Marc Goehring. The composition highlights coordinated light-toned outerwear and apparel against a softly lit studio gradient backdrop. Hair styling by Yuri Napolitano and makeup by Luciano Chiarello complement the clean, modern aesthetic of the campaign. The set design by Afra Zamara supports the minimalist visual tone.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (70%)
Jet Black (30%)

Background

Gradient

Context

Advertising Campaign