Brand
ProjectArmani Exchange denim

Marc Goehring, Fashion Editor/Stylist,
Associated creatives
Tags
Description
Black and white fashion portrait for the Armani Exchange denim campaign featuring model Lila Pankova. The subject wears a dark denim jacket with metallic button details while holding a small white handbag up in a posed stance. Her dark hair is styled slicked back with a wet look, and her expression is direct and intense toward the camera. The background is a clean, plain white studio backdrop with minimal lighting shadows. The composition is a vertical half-body shot highlighting the textures of the denim garment and the sharp contrast of the monochrome palette.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign