ARK Agency, Agency / Creative,

Description

A split screen presents a close-up of a black Huel Black Edition Chocolate drink next to a cyclist riding along a city street at night. The Huel label is sharply focused, highlighting its branding and nutritional information. On the other side of the screen, a cyclist, clad in black, pedals along a dimly lit road, flanked by blurred buildings and streetlights. Large white text overlays the cyclist. The image uses a black and white color palette.