Molly Cranna, Photographer, Los Angeles

Description

This vibrant advertising campaign image features a split composition highlighting a poolside scene and resort details. On the left, a woman in a red strapless bikini lies on a white towel beside a turquoise swimming pool, accompanied by a small glass with a straw. Bold yellow overlay text reads "THIS IS HOW WE VEGAS". On the right, a pair of oversized red sunglasses rests on the textured tiled edge of the pool, casting a soft shadow, with smaller white text and the Aria Resort logo visible at the bottom. The lighting is bright and sunny, creating a warm, leisure-focused atmosphere with sharp shadows and vivid contrasting colors.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Hotels

Color

Background

Outdoor Pool

Context

Advertising Campaign