Brand
ProjectHoliday 2023 Ad Campaign

Piotrek Panszczyk, Area Creative Director / Co-Founder,
Associated creatives
Tags
Description
This striking black and white studio portrait from Area's Holiday 2023 ad campaign was photographed by Theo Sion with art direction by Bruce Usher and styling by Katie Burnett. The image features a model wearing an elaborate crystal-embellished mask, matching choker necklace, and chunky crystal cuffs. The lighting is crisp and directional, casting gentle shadows that accentuate the sculptural forms of the accessories and the subject's pose against a seamless grey backdrop. Hair styling by Ryan Mitchell, makeup by Kuma, and manicures by Yukie Miyakawa complete the look.



