Cohn&Jansen JWT, Agency / Creative,

Description

This black and white case study video for Aqua Carpatica, titled Purity Test and created by agency Cohn&Jansen JWT, explores the environmental impact of intensive farming and chemical fertilizers on groundwater quality. The sequence moves from aerial shots of agricultural crop dusting to close-ups of soil, water droplet absorption, microscopic bubble reactions, and rural water sources. Text overlays highlight chemical formulas such as Nitrates NO3 and NO3 plus H2O to illustrate contamination pathways. Later segments show a young child playing with a water pump, manual hand pumps filling buckets, stone water fountains, and automated bottling lines. The monochrome cinematography emphasizes textures of soil, water movement, and industrial processing.

Style

Documentary, Horizontal, Desaturated, Monochrome

Techniques

Slow motion

Industries

Beverages

Color

Background

Agricultural Land

Context

Brand Film / Corporate Video