TBWA\Media Arts Lab Tokyo, Agency / Creative,

Description

This promotional video for Apple titled Women’s Lacrosse Team ULTIMATES features female athletes practicing and competing on an outdoor turf field. Players wear purple athletic jerseys, protective eyewear, and carry lacrosse sticks while coordinating plays. Intercut scenes showcase team members reviewing game footage and tactical data on Mac laptops outdoors. The natural daylight highlights the athletic gear and green turf setting, capturing teamwork and sports analysis.