CARTEL, Production,

Description

A dynamic commercial for the Apple Watch Series 12 titled Between Beats showcases the device's optical heart sensor and real-time biometric tracking. Extreme close-ups highlight the glowing green sensor and detailed heart rate UI alongside scenes of individuals running on a track, swimming in a pool, and working at a desk. Production was led by MJZ with post-production and visual effects by Parliament and CARTEL, accompanied by sound design from Concret Form.

Style

Horizontal, Commercial, Polished

Techniques

Soft Light

Industries

Consumer Electronics

Color

Context

TVC / TV Commercial